BUSINESS MODEL FOR A REALTOR*

1. *Product Knowledge* : As a Realtor it's of great importance that you know your products because that's the reason why you are in business, aside your clients.

Know the following;

a. *The Location*

Go for site inspections, know the very important landmarks and the unique selling points.

b. *The Title*

What's the title on the property? What does the title mean and how does it improve the value of the property?

C. *The Size of the property*

What's the size of the property and the total size of the Estate in the case of land? For houses; what's the size on which the house is sitting?

d. *The Cost of the property*:

How much is the property going for? What's the maximum discount that can be given on the property? 

2. *Lead Generation*: Increasing your sales funnel. There are various means of generating leads but I will mention just a few; 

a. Social Media: Facebook adv, Instagram, Youtube, LinkedIn etc 

b. Presentation/Seminars

C. One on one marketing

d. Digital marketing via email marketing and website

e. Property listing sites; e.g Propertypro, Nigeria Property Centre etc 

f. Prints and media : Placing adv in newspapers, magazines etc 

g. Referrals : Ask for referrals from your exciting clients, friends and family

3. *Follow up/Inspection* This is where the main job to be done is and is very important. I repeat myself *follow up is KEY* After follow up, you fix an inspection date and go for inspection. Remember point 1, *know where the property is located.*

4. *Closing/Documentation*

After inspection, closing is the next thing and after which you do proper documentation. Please don't be lazy in carrying out documentation. *Mastering the Art of Closing* is another Major integral part of this business.

5. *After Sales support*

This is another aspect where your job is as a professional Realtor, this differentiates you from others and sets you out. Documentation also falls into this part, documenting with the property owner AKA *Developer* and also giving your clients their own documents or ensuring they pick up whichever applies. You have to *keep an excel sheet of all the details of your transactions*.

After documentation is Allocation. You have to stay informed (from the Company) and inform your clients of the allocation dates and be present to congratulate them. Also note that before allocation their papers would have been ready and other necessary fees would have been paid by your client. For Houses, show up on the day their keys are handed over to them. 

6. *Referrals*

Now ask for referrals from your clients and ensure you leave them with an experience they won't forget. Please good experience I mean, not a bad one. Your friends and families too can refer you to their close contacts. 

7. *Research, research and research*

Biko you have to stay on top of your game, know the trends of the market. Obtain all necessary certificates that would improve your skills. It's important you know more about the following:

Building and construction,

Real Estate law,

General law,

Government polices concerning Real Estate etc. 

These above, I believe is a basic business model for a Realtor. 

*SIDE POINTS*

As a Realtor as you earn commission, don't consume it all. Be ready to put some of it back into your business to grow your business and improve your skills. Attend paid trainings, keep upgrading your wardrobe and other working tools e.g Phone, laptop, internet packages, buying a car etc 

Set a target for yourself and stay true to it. 

*Stay Hungry* 

*Stay Motivated* 

*Stay Focused* 

Cheers to more winning🥂🥂🥂